5 Tips on how to do keyword research for SEO.
Are you having a hard time looking for the right keywords to use for your SEO campaign? With no keyword research, there will be no optimization with the search engine. But, how can you optimize the website if you don’t know the reason why you are optimizing?
Search Engine Optimization isn’t that too complicated. Good SEO always starts with good keyword research.
After all, if you don’t have an idea of how people search for content, it’s really difficult to ensure that your content is what they are seeking when they search the internet.
Keywords are the salt and pepper in the world of SEO. You always want your website to be in the top 5 results when someone searches for something on the internet. Here are a few of the tips on how to do keyword research for SEO.
1. Identify your landing pages
Usually, your landing page is the homepage, but others also have specific landing pages such as general categories, sub-categories and product pages. So, choose which you think can be the best choice to be your landing page.
2. Do rough keyword research
Once you have already identified the landing pages and subpages, be prepared to do the brainstorming. Come up with a list of keywords for each of your landing page and
subpages. You don’t need to hire someone just to do rough keyword searching. Just rely mainly on your instincts, of what real people are thinking when they are seeking for new products or services on the internet. All the keywords you’ve come up will be listed in group 1.
3. Check for keyword popularity
Since everyone is using Google as the number one searching platform, why not use Google Keyword Tool (GKT) to be your tool in finding the best keywords for you. After all, GKT is the number tool for processing keyword research.
All you need to do is copy and paste the keyword list in group 1 to GKT. The tool will then estimate the average number of searches from your list of keywords in group 1 and
help you find a new list of keywords out from there.
After the estimates, low-density keywords will be thrown out of the tool and the measure keywords will be added to the new list of keywords. From there, you have your
list of keywords listed in group 2.
4. Do competitor analysis
This is probably the most difficult step because you need to expand the keyword list to other good keywords while removing the good ones. First, you need to find strong sites and direct competitors by searching Google the list of keywords from group 2.
Find at least 3 to 5 keywords that are used by your competitors provided by Firefox’s extension, SEOQuake.
Second, evaluate the competition to identify specific keywords and reject the most competitive keywords because they are not as effective in terms of ROI.
5. Look for good keywords from competitors
Look for good keywords that are not yet included in your list. This can be done by looking at Meta titles and landing pages of your competitors. Further, you may also download the list of organic AdWords keywords of your competitors from the helpful
tool, SemRush. Now, you have obtained the list of keywords in group 3.
6. Finalize the keyword list
Use the group 3 list of keywords to be checked again with Google Keyword Tool (GKT) and rejecting the low-density keyword search. These rejected keywords will also be
checked and analyzed at SEOQuake. You can also use Google Trends to determine which terms are trending. After doing so, you now get the final list of keywords.